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Virgin Media

Virgin Media x The Great British Bake Off

SOCIAL AGENCY: RAPP ROLE: CONCEPTION, Design

Task: Tease the Great British Bake Off on Instagram.

Noel Fielding is known for his vibrant shirt choices. Playing on that, we created a series of playful Instagram Stories based on each week’s theme. Users were able to tap to cycle through different shirt designs, each wackier than the next.
(Puns and silly designs intented)

 

Dessert Week

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Bread Week

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Caramel Week

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