This Works - Reclaim the bedroom
Digital campaign AGENCY: ODD Role during the picth: conception, Art Direction
Before text, there was touch. Before Siri, there was sweet-talk. Before phones, there were pheromones.
Technology has overtaken our bedrooms and they are no longer a space to relax, connect and unwind. So to launch the new sleep expert’s latest product, we encouraged people to “Reclaim the Bedroom” for what is was originally intended: sex and sleep.